Back to Basics
By Kimberly Schneiderman
In this time of corporate upheaval, economic downturn, and
general uneasiness, many job seekers rush to get resumes out and to
set up interviews. In this rush, simple details that can make a
candidate stand out among their peers are often left by the
wayside. Today, we’ll review these job search basics and
define why adhering to these ideas will help you get the attention
you want from recruiters!
Make Connecting Easy
Use an email address that makes sense. Think about how email
programs make suggestions when you begin entering an email address
in the ‘To’ line…by keeping your email address as
close to your name as possible, it will be easier for a potential
employer to pick you out of a list and contact you! For example,
htup1980@aol.com isn’t as instinctual as
henrytupperman@aol.com. Also, avoid including years of birth or
graduation in your email – there is no sense revealing this
information unnecessarily.
Put your name, email address, and phone number on each piece
of correspondence. Make use of email signatures and be sure each
page of your resume and cover letter has your contact information.
Don’t make recruiters go looking for your phone number or
email address – make it quick and simple for them!
Set up your email program so that it includes the original
message string in your reply. When an employer sends you a note
asking if you are available Thursday, October 30 at 3 pm for an
interview with the CEO, it will be helpful if your reply has their
original note attached. This way, they can refresh their memory on
why they contacted you when reading your response.
Simple Interviewing Strategies
Be in ‘interview mode’ from the moment you get up
in the morning. You never know who you will cross paths with along
the way. Be polite to the security personnel in the building lobby,
be professional and courteous to the receptionist, and never do
anything that can be construed as ‘weird’ by anyone.
Don’t drive around the parking lot to kill time, don’t
talk to yourself in the elevator, don’t arrive more than 10
minutes early, don’t eat there, and don’t do any number
of other things that will make people question your viability as a
candidate.
Keep your messages positive, yet honest in an interview. When
asked why you want to leave your employer, instead of saying,
“My company is stifling my growth and they micro-manage
everything I do!” Try: “I work for a small
company, which means I’ve reached the ceiling there; now, I
would like to join a company that ….”
Map out your salary needs and best-case requirements long
before you start negotiating with an employer. Think about not only
the salary you want, but also the benefits you are seeking. For
example, sign on and performance bonuses, 401K programs, stock
options, medical and dental insurance benefits, vacation / PTO
days, flex-time hours, termination benefits, transportation
compensation, and use of communication devices are all negotiable
benefits. From there, you can decide which benefits you are willing
to compromise on or trade for another. For example, if the salary
offer is ‘only’ $150K, are you willing to accept it if
they also offer full tuition reimbursement, five weeks vacation,
and flex-time hours? If the offer is $200K, but doesn’t
include any tuition reimbursement, requires 50% contribution to
health insurance premiums, and offers only three weeks vacation,
will you accept? Or, what will you propose in response?
Establish Your Expertise – in Writing and in
Conversations
Give your resume a logical name that also reflects your
expertise. Using ‘Jeff’s Resume - Updated
2008.doc’ doesn’t lend itself to branding you as an
expert in your field – nor does it provide any name
association for you. By naming the document ‘Jeff Grossman HR
- Operations.doc’ you immediately remind the reader of both
your name and your profession.
Provide examples to demonstrate your experience in any given
situation. When an interviewer asks what you will do to handle a
dispute between two subordinates, do not simply say ‘I would
meet with the individuals…’ Instead, tell the
interviewer how you’ve handled that situation in the past.
Saying ‘At ABC Company, there was a situation in which two
associates were …’ Use the S.T.A.R. (Situation, Task,
Action, Result) strategy to tell the story, complete with outcomes
and achievements.
Maintain a distinction between your work and that of your
team. Employers are interviewing YOU, not your entire group. When
discussing your experience, you need to demonstrate your value. Use
phrases like “Our goal was….My role on the team
was…” to effectively communicate your specific
contributions on a large project.
When the employer asks if you have any questions – have
some! Ask about the management style of the company and your direct
supervisor. Ask how others have failed and succeeded in the
position. Ask about the interviewer’s progression within the
company. Ask what the interviewer likes about the company and what
they might change. By asking these questions (and others directly
related to the company and position) you will better understand
their expectations and be able to judge whether the job would be a
good fit for your working style and skills.
When writing your thank you note following an interview, be
sure to provide information that will jog the person’s memory
of who you are. It might be as simple as saying ‘Thank you
for meeting with me yesterday. I enjoyed learning about the
operations management position and especially valued the connection
you made between effective team leadership and increased
revenues.’ This strategy also demonstrates to the potential
employer that you paid attention during the interview and
understand the position.
Talk to your references before giving out their names and
contact information. Make sure they understand the position you are
seeking and know what skills and accomplishments they should
discuss with the potential employer. This is especially important
if you are changing fields – you don’t want your
reference to discuss your highly-developed IT skills when you are
really trying to sell your management and leadership skills to the
potential employer.
By following these simple, yet effective search strategies,
your job search will be more effective and on point. Employers
appreciate when they meet with candidates that have properly
prepared for the entire process. It tells the employer that you
understand their needs and are the solution to their
problems.


