Differentiating Yourself as a Job Seeker
By Claudine VainrubWe read the unemployment statistics and cringe at the thought
of not finding opportunities. However, there are tools that can
help us to stand out from our competition and gain notice in the
minds of decision-makers. Here is a list of simple but effective
things to do to get noticed in a positive and productive way:
1-
Develop a professional resume
By researching the latest trends and knowing what market
expectations are, not only we appear professional in front of
recruiters, we also become cutting-edge careerists who are informed
and have the ability to quickly learn and implement processes. A
professional resume should be between 1 and 2 pages long, have a
section regarding core competencies and a top section listing
career highlights. It should not have very lengthy paragraphs
anywhere – these are not of the liking of most corporate
leaders, who will devote only a few seconds to glance at a resume
before making a decision on whether to put it at the top or the
bottom of the pile. Seek advice through resume guides developed by
certified professional resume writers. Some include “Happy
About My Resume” by Barbara Safani and “Resumes for the
Rest of Us” by Arnold Boldt. Find and engage help from
certified professional resume writers, associations and career
centers who understand and can train you on how to write a
compelling marketing document. Your resume should inform, but most
importantly, it needs to “sell”. You provide a service
that is valuable to corporations and this should be clear to a
recruiter when gazing at the resume. Spend as long as you need
developing a successful resume that becomes a door-opener.
2-
Research the company
Conduct extensive research on the companies you apply to so
that you understand who they really are and what they stand for.
This will be useful throughout the application process, when
developing a cover letter and interviewing. As you know the company
in-depth, you will be able to ask relevant questions during the
interview process and demonstrate your real interest in the
corporation, by discussing their news, trends and insights with
corporate decision-makers. Although we are in an unfavorable job
market for job seekers, and desperation can arise when looking for
jobs, the job search process does go both ways. As a job seeker,
you need to review if the company you are applying to stands on
high ethical and moral values, understands and appreciates
diversity, seeks growth, treats its employees fairly, provides a
product that truly satisfies a need and does not mock the customer,
among other considerations. Knowing this will help you ensure that
signing in with the company will be a decision you will not regret
one day.
3-
Develop a customized cover letter for each job
posting
This does take hard work but is 100% necessary, if you want to
get noticed. A canned cover letter could diminish your chances of
achieving the interview, and worse than that, it might end up
hurting you. To stand out from the crowd, an original but always
professional cover letter can do the trick and get you an interview
invite. It can demonstrate that you have gone further than just
reading the ad, and learned what the company values, what the goals
of the department you are applying to are, and how you can make a
difference within that department. Each letter can take you an hour
to complete, between research and the writing. But you will find
that this is well-spent time that can bring great value to you as
an applicant when seen from the eyes of a corporate manager who
supports its organization. If you are able to effectively convey
what you envision for the company and how you can make a
difference, they could feel compelled to call you at least to ask
you regarding ideas you have for the company and ways to implement
them. If the company does not give you the job, they could consider
you for a subcontracted project, and that represents an open door
in itself.
4-
Take time to customize your resume to the position you are
applying for
When finding positions you have a lot in common with, do not
limit yourself to customizing a cover letter. Go further and
customize your resume to show that you have done several of the
listed requirements for the position. This will help you get
noticed for that job specifically, becoming a great candidate when
showing that you have experience in several of the job
characteristics.
5-
Brand yourself
Through personal skills assessments available online at
http://online.onetcenter.org
and 360 assessments such as the EduPlan 361, we are able to
determine our strengths and how we can bring added value to any
environment. It is the set or combination of attributes that each
one of us has that allows us to make a difference within a specific
company in a way no other professional will. Knowing what our
unique combination of traits is proves extremely beneficial to
create a compelling presentation of who we are and why we should be
hired. When utilizing personal branding, we empower ourselves to
effectively broadcast our differentiators and how they support
corporate growth process for any cutting-edge company. We find
self-assurance and learn how to project it, developing a favorable
image that speaks for itself. Knowing ourselves well and expressing
our unique combination of strengths will support us in standing out
from the crowd.
6-
Maintain a “winner” attitude
The job search process can be daunting. Finding the courage to
face rejection and continue pushing through the process is of the
essence, when seeking job search success. We must know that this is
a process that will end in a job – sooner or later, we will
find the right opportunity and a company will recognize us as the
right person to be hired. However, usually, we will need to knock a
lot of doors before one fully opens up for us. With a great
attitude, high spirits and `self-assurance, we will convince others
of our skill, our leading and team collaboration capacity and
interest in career growth.
Taking the job process as a full-time job + is a must these
days. Forget the statistics, we must focus on our capacities and
trust our perseveration, impetus and hard-work philosophy. The
hiring decision cannot be controlled by the job seeker. However,
being creative about the process and utilizing all available
resources and time to proactively seek opportunities, while keeping
a positive mind, are things we surely can grasp and that can make a
big difference in the job search process. It is within us to take
the steps to become successful job seekers and soon-to-be employees
and corporate leaders.


