What Counts in a Cover Letter
By Heather EagarWriting a cover letter is a commonplace aspect of conducting
any job search. When you apply for a job, even if the prospective
employer does not ask you for one, it’s good to send one as a
way to give them a little more insight into who you are and what
you’re capable of.
But despite the fact that people write them everyday, many
still are unclear about the more important aspects to keep in mind.
So to help you out, let’s look more specifically at what
counts in a cover letter.
Using Good Use of Grammar
There’s not much that stands out more in a cover letter
than how it has been written. Yet, you’d be amazed by the
number of individuals who send theirs out without having edited it
– big mistake.
Remember, when sending a cover letter, writing is the only way
to get your point across. This means this mode of communication
needs to be perfect. Improper grammar usage or misspelled words can
say a lot about how efficient an employee you are likely to be
– at least in their eyes. So unfortunately, you may be an
excellent employee who won’t even be required to rely on
written communication when working, but because of your cover
letter being poorly written, you may not be called in for an
interview.
Avoiding Fluff, Clichés, and Generalities
It’s a well-known fact that prospective employers
don’t have much time on their hands when reviewing cover
letters. So it can be irritating when they’re trying to read
through yours to get a good sense of your skills as well as desire
to work for them, and all they get in return is “ … and
like my grandmother always says, you can’t make anything of
yourself unless you be yourself …”
In other words, while it’s nice to know that you listen
to your grandmother’s words of wisdom, it really
doesn’t have a place in your cover letter. And neither does
showing how many big words you know or being too vague about why
you’re applying for the job. Your best bet when writing about
yourself is to be specific about what skills you bring to the table
(mention an example or two if possible). This way the employer
doesn’t have to dig through a bunch of fluff just to figure
out why they should hire you.
Being Honest and Clear in Your Intentions
One aspect of writing that any prospective employer can
respect is being honest and clear about the contributions you hope
to make at their company. This means there is no room for template
answers. Your cover letter should be tailored to their company, and
honestly speak as to why you’re applying and how you want to
make a difference. Of course, doing so will require research on
your part. But if you really want to be considered for the position
then this is a step you should not overlook.
Writing your cover letter can be easy if you keep in mind what
really counts. So dive in and write yours with care. Making a real
effort to speak directly, clearly and honestly to a prospective
employer will work wonders in getting you the call back
you’re hoping for.

