Tapping into Coaching To Improve Organizational PerformanceBy Jane Weddle
Coaching is gaining popularity---just over half of the AMA/Institute for Corporate Productivity 2008 survey respondents say their organizations have coaching programs in place. Of those that don’t, over a third have plans to begin coaching programs in the future. What are your organization’s plans?
The desire to improve individual performance and productivity is the most widely cited reason for using a coach according to the survey. Developing leaders, improving succession plans, and increasing skill levels are other frequently cited reasons behind coaching adding up to improved Organizational Performance according to 56% of the survey respondents. Additionally, it was found that the more an organization has clear reasons for using a coach—be it leadership development or boosting engagement—the more likely it is that coaching will be seen as successful. In short, organizations that have a well-defined purpose for using coaches are more likely to also report having successful coaching results.
Some benefits of Group Coaching are: It’s cost effective, Just in Time Solutions, Participants benefit from the combined wisdom of each other for profound peer learning and lastly the built in accountability through “peer pressure” to keep commitments and attain goals. People also involved in group coaching have reported that having others that share the same challenges be it being a better leader or being a better sales person as being very powerful to moving forward with their development.
Participants for group coaching may be people from the same organization or geographically dispersed from various organizations and often the sessions are virtual. You may be asking yourself what brings them together? It tends to be an issue, theme, goal or topic that the participants share in common. Examples: Leading with Impact(a virtual coaching group for leaders), Emerging Leaders(a virtual coaching group for men or women on the rise), Personal Strategic Planning, Getting Organized, Delegation, Dealing with Stress, Being a Strategic Partner for HR, Increasing Sales—the list can go on and on from being specific to broad. All participants come together to gain clarity and achieve goals with the advantage of the synergy and resources generated by the group! Often group coaching will offer individual 10-15 minute laser sessions for the participants of the group in order to still provide that individual attention. Organizations are offering coaching to all levels within the organizations.
Group Coaching like Individual Coaching is often offered in addition to a facilitated development program to enhance the results of the program. A study conducted in 1997 concluded that coaching and training combined produced a productivity increase of 88% while training alone produced increases of 22.4% (Olivero, Bane & Kopelmann; Public Personnel Management, Washington.).