Performance Reviews in a Down Economy
By Joe Turner
If you're expecting a performance review soon, understand that
there's no place to hide nowadays. Over the years, the corporate
performance review has been seen as the ticket to our annual raise
or quarterly bonus. Perhaps so much that it's become almost
automatic in our thinking. This will be a big mistake in the 2009
recession and continued economic downturn.
This obsolete way of thinking will certainly net you less in
compensation or bonus, if you receive any. It may also signal
doubts by your employer about your continued viability, especially
if corporate revenue is shrinking.
A raise is a reward, not a right.
Executive recruiter Neil McNulty advises being careful about
how you handle your performance review this year. Too often,
members of employees have perceived the performance review as a
mere ritual to the next raise. This can be bubble-headed thinking
as the economy continues to move downward, heading into uncharted
waters. If sales are down in your company, expect cuts all across
the board. As the principal recruiter with the McNulty Management
Group out of Norfolk, VA , Neil advises his candidates from the
perspective of one who has seen the ups and downs of the economy
over the past 20-plus years.
As a result, for the coming year, Neil advises that you not
expect an equivalent raise for the same amount of output you might
have received in the past. This is a time to let go of the old
expectations when it comes to this year's performance review. "Too
many people think that if they received a 7% raise in the past,
then that's their right and they better get it". That's old
thinking and it will have no traction these days.
As an alternative, be prepared to think and talk
"return-on-investment". This means preparing ahead of time by
developing a list of examples of how you have helped positively
impact the company's bottom line. If you're in management, this may
seem obvious and unnecessary, or perhaps you feel it requires that
you be a bit self-promotional. If so, lose that attitude. Instead,
use this as an opportunity to make sure that nothing is lost in
translation. This can be your moment to nail it and re-emphasize
those specific achievements and accomplishments that you can take
credit for. After all, it can mean the difference between nothing
and thousands of dollars to your personal bottom line, not to
mention additional security and consideration for future
responsibilities within the organization.
It may require that you do some additional preparation for
your review. One strategy is to approach the review as if it were
an interview. If you were a job seeker today, you would realize
that skills and length of service are no longer selling points.
Differentiating yourself in some memorable way by citing past
accomplishments has become a ticket to success in today's
competitive economy. That means answering the "what's in it for
me?" question. In the performance review, it translates to "what
have you done for me lately?"
Think of the performance review as an opportunity to apply for
your job as if it were the first time. Take nothing for granted and
get it on paper to back up your conversation in the meeting. If
you're a revenue-generator in the company, be prepared to list the
specific gains you contributed toward. If you're not a revenue
generator, then be prepared to bring to light instances when you've
saved the company money. When you develop your list, be as specific
as you can, and be sure to include the specific result in your
example.
Summary
In today's economy, be careful how you handle performance
reviews. You can't afford to take the same old mindset of
entitlement. See your past performance as part of a bigger picture
that has helped the organization's bottom line. Arrive prepared to
discuss specific examples to answer the "what have you done for me
lately?" question.


