Tough career lessons learned on the playground
By Deborah WalkerWhen you were a child, did you ever play a game called
“king of the hill?” In my childhood neighborhood we had
a low sand hill just right for playing king of the hill. A dozen of
us would rush to the hill and scramble and push our way to the top.
The hill only allowed one person on top—the king, the
champ.
The competition of a job search is much like playing king of
the hill. Instead of a hill, it’s a job opening. But the
rules of the game are about the same—one hill, lots of
players and only one winner. Only now, the stakes are much
higher.
In today’s competitive job market, how does one become
Job-Search King of the Hill? The answer—exercise better job
search skills. The four essential job
search skills are:
1. Effective resume and cover letter
writing
Your cover letter and resume are your first contact with
potential employers. Make the most of the opportunity by written
communication that sets you apart from the crowd. Here is a hint
that’s guaranteed to make you stand out. Focus your resume on
accomplishments rather than responsibilities. For every
accomplishment ask yourself, “How was this significant? How
did this affect my employer’s bottom line?” Your resume
will catch attention no matter the level of competition because
you’ve answered the reader’s question, “What can
this candidate do for my company?”
2. Uncovering job leads
Before your resume can do any good at all, you’ve got to
find job leads. This is sometimes the trickiest part of the job
search process because a good percentage of job opportunities are
found in the hidden job market—job leads that aren’t
yet public knowledge. Think about this for a moment, what’s
more competitive, jobs that are posted for the whole world to see
or jobs openings that haven’t hit the want ads or online job
boards? Which would you rather interview for?
There are several ways of uncovering job leads in the hidden
job market. One of the most efficient is simply networking with
persons within your sphere of influence. Just ask around. Always
ask “Who do you know that might know of a position that
matches my qualifications?”
Another highly effective, inexpensive method of uncovering
leads is through targeted email distribution of your resume. There
are many reputable services online that allow you to target your
distribution by industry, company size and geography. One
caution—avoid resume blasting services. Blasting means your
resume ends up everywhere but where you really want it: with
employers most likely to have positions of interest to you.
3. Interview preparation
Once your resume has passed the screener’s desk and
you’re invited for an interview, keep your competitive edge
with pre-interview preparation. There are many outstanding
interview prep books out there, but my all-time favorite is 101
Answers to the Toughest Interview Questions by Ron Fry.
It’s just recently been re-released and available in most
book stores. A couple of hours with this book and you’ll be
better prepared than most job seekers.
4 .Salary negotiation
You’ve made it through the interviews with flying colors
and you’ve just received the phone call—they want you
to extend an offer. Don’t miss the opportunity to give
yourself a nice raise. Go in prepared to negotiate for a better
starting salary.
First, dollarize your worth. Demonstrate through quantifiable
accomplishments that you are a high return on investment. Second,
make sure you have the regional statistics for the salary range.
The Occupational Outlook Handbook is a good source for that
information. You can find them at www.bls.gov/oco/. Third, always let
them be the first to state a salary or range. Don’t
inadvertently walk away from several thousand dollars by answering
their question, “So what would it take to get you to come on
board?” They might have a higher number in mind. And last,
your bargaining power is the greatest if you have other offers on
the table. Don’t turn down interviews with companies
you’re not interested in. Those could turn into offers that
increase your desirability as a candidate and ability to command
the top of the salary range for the position you really want.



