Personal Branding - Engage Your Senses
By Marshall Brown
Think of your brand in terms of what the customer gains when
it is viewed by each of his or her five senses – hearing,
seeing, tasting, smelling and touching. In a nutshell your brand is
the result of everything your prospect’s senses can pick up
on or about your brand.
It’s the image you present at all times. From the
company’s logo and color scheme all the way to the manner in
which your employees dress. Think of what your colors portray. Are
they giving the message you want to give?
It’s what your prospects hear from and about you. From
what they hear about you in the media to how your customer service
team handles incoming complaints. Are former customers likely to
speak kindly about you? Are you and your employees pleasant when
you speak?
It’s the feeling your prospect gets in all their
dealings with you. From their satisfied or unsatisfied interaction
with you to the relationship building activities you carry out. Do
customers and prospective customers feel they can trust you? Do
they feel your honesty?
It’s the pleasant or unpleasant scents that get associated with you covering everywhere from the scent of your product or facility, to even your employees. Do customers get a scent of cleanliness?
It’s the pleasant or unpleasant scents that get associated with you covering everywhere from the scent of your product or facility, to even your employees. Do customers get a scent of cleanliness?
It’s also the tastes that get associated with you. From
the taste of your product (if it’s a product meant to be
tasted) to the quality of coffee or tea you serve. Your brand
encompasses everything about you.
