Branding Yourself - Digital Identity for Career Growth
By Debra WheatmanWhen it comes to branding strategies for career advancement, there are several exciting ways for today’s job seeker to create a unique presence and establish a digital identity.
Online digital resumes are a great addition to personal
branding / professional branding because they allow for a more
detailed glimpse into the attributes that make your brand one of a
kind. Because digital resumes are multimedia, they can include
pictures, audios, videos, charts & graphs, awards, and
recommendations.
To get really creative when establishing a professional brand,
some job seekers generate a customized personal website as part of
their promotional and professional branding efforts.
We offer our clients both options; and we are finding most
professionals tend to prefer the more simplistic branding strategy
of the two, choosing the digital resume. It is less complex and
users can obtain similar results.
Currently there are several digital resume companies on the
market that allow for the creation a multi-dimensional online
presence, offering the opportunity to develop an online brand that
can be easily modified and maintained. I have recently become
enamored with a site called DoYouBuzz.
While the name belies what they do, DoYouBuzz, is a user
friendly (and very cool) marketing tool that allows users to
basically create an entire web based portfolio of information
dedicated to career skills and experience. It takes a lot of the
guesswork out of the process, particularly for those that may be
technically challenged - like me, for instance!
Unlike a traditional resume, the DoYouBuzz resume allows
candidates to demonstrate past results and bring their skills to
life. A video introduction or video resume can even be included as
a component of this new variation of the online resume. The
versatility is incredible because job seekers can establish a three
dimensional view of themselves that even the most well written
resume cannot provide.
Don’t expect the traditional resume to go away any time
soon, but the digital online resume is becoming so popular that
Careers Done Write recently brought aboard a graphic artist to
create compelling visual content that maximizes branding
opportunities for our clients.
Digital resumes really allow candidates to showcase themselves
in a whole new way and can be highly effective when they are
properly created and promoted.



