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Build a first-rate hiring process

By Bruce Tulgan
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How does your organization get the right person in the right place at the right time? Whether you build these capabilities internally or you look for an outside vendor, these are the key steps in a first-rate hiring process:

Step one:

Build a powerhouse employer brand. You need a killer employer message that answers the question, "What's the deal?" With that message, you can create a widespread impression about your organization through effective marketing. For example, RES (Recruitment Enhancement Services) works with clients to turn their workplace culture into a brand and sell that brand through print, electronic, and interactive advertising. The focal point is a candidate-friendly career website. All marketing efforts drive traffic to this website, which facilitates candidate processing and relationship marketing.

Step two:

Create a partnership between staffing professionals and hiring managers. Recruitment Enhancement Services (RES) provides its clients  with relationship coordinators to work with hiring managers, technical specialists to manage integrated technology systems, cybrarians to perform web-based talentsearches, recruiters to network via telephone and email, and support staff to tie it all together. The team is available around the clock to facilitate candidate convenience.

Step three:

Create a user-friendly requisition process. In the RES system, hiring managers complete new-hire requisitions through an easy-to-use online process. RES receives the requisition and an RES staffing professional immediately contacts the hiring manager to clarify the hiring need. Once the need and the corresponding requirements are crystal clear, the RES staffing professional and the hiring manager agree on

a tentative timetable and RES goes to work.

Step four:

Tap multiple sources of talent. RES maintains a proprietary talent database for each of its clients and begins every search there. The proprietary talent database may include former job applicants, internal job searchers, candidates from employee referrals, and former employees who departed on good terms. If the internal search does not yield a sufficient number of qualified applicants, RES cybrarians begin mining web-based sources for available qualified applicants. Meanwhile, RES recruiters start working their own talent networks through telephone and email contacts. When it makes sense, RES will market positions through print, electronic, and interactive media. RES then directs responses to their streamlined online and telephone applicant-management system. This system feeds a single proprietary database and allows RES recruiters to engage applicants immediately in a dialogue.

Step five:

Select the best and close the deal. RES prescreens candidates until a sufficient number are available for hiring managers to consider. RES recruiters sell the opportunity to these candidates and work with hiring managers to schedule interviews, facilitate the hiring and on-boarding process, and generate metrics to evaluate the process for each new hire.

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Company: RainmakerThinking, Inc.
Website: http://www.rainmakerthinking.com

Bruce Tulgan is the founder of Rainmaker Thinking, Inc. and he is internationally recognized as the leading expert on young people in the workplace. Bruce has addressed tens of thousands of leaders, managers, and employees in hundreds of organizations all over the world. He is the author or coauthor of fifteen books, including Winning the Talent Wars, Managing Generation X, HOT Management, Managing Generation Y, and Managing the Generation Mix. Recently included in a Financial Times listing of the world's greatest management thinkers, Bruce's work has been the subject of thousands of news stories and his writing has appeared in the Harvard Business Review, BusinessWeek, the New York Times, the Los Angeles Times, and USA Today.
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