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eTreat™ is a weekly digital newsletter provided to you by JobDig. Our goal is to deliver you helpful tips and advice on how to find a job and improve or advance your career.
Here's this week's treat...
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How Long Should You Wait For Your Dream?
By Richard Bolles
It's always interesting how we tend to rush things. For example, summer.
Technically, summer doesn't begin until June 21st, at 12:49 p.m. (PDT). But try telling that to those of us whooping it up on this Memorial Day Weekend. As far as they - or we - are concerned, summer has now begun.
(read more...)
Matching Your Qualifications With Their Needs
By Carole Martin
The number of resumes received by employers continues to be overwhelming as the job market begins to pick up this year. The challenge for you, as a job seeker, is to get your cover letter/resume noticed - to stand out from the crowd. More and more candidates are using a cover letter/resume that demonstrates the "match" between the employer's requirements (Your Needs) and the skills and experience that they have to offer (My Qualifications).
(read more...)
How Long Should You Wait For Your Dream?
(^top)
By Richard Bolles
It's always interesting how we tend to rush things. For example, summer.
Technically, summer doesn't begin until June 21st, at 12:49 p.m. (PDT). But try telling that to those of us whooping it up on this Memorial Day Weekend. As far as they - or we - are concerned, summer has now begun.
And what a lovely thought that is, after the dreary cold spring we have had! Summer is a fun time, and a time - if we wish - for reflection on what we want out of life.
Some anonymous genius wrote a fable about this, which goes as follows (I am retelling it in my own way):
Building A Business
One summer, an American investment banker was vacationing in Mexico, in a small coastal village.
He was down at the dock just as a small boat was docking. The banker noted that on the deck of the small boat were several large yellow fin tuna, and only one young Mexican fisherman. He addressed the fisherman in English (which he understood), extended his compliments on the quality of those fish, and asked how long it took to catch them. The fisherman replied, "Only two or three hours."
The banker then asked why he fished so briefly. The fisherman said two or three hours of such work gave him enough money to support his family's immediate needs.
Said the banker, "But what do you do with the rest of your time?" The fisherman said, "My day is this: I sleep late, then fish a little, then play with my children, take siesta with my wife, Maria, then stroll into the village each evening where I sip wine and play guitar with my amigos."
The banker saw an opportunity to be helpful. He said, "Back in the States I am an investment banker. If you wouldn't mind a little advice, I think I could help you with your business." The fisherman looked curious. "What would you advise?"
"Well," said the banker, "Were I in your shoes, I would spend more time fishing each day. You would eventually be able to buy a bigger boat with your increased proceeds."
"And what then?" asked the fisherman. "Well, with the proceeds you would receive from using the bigger boat you would eventually be able to buy several such boats. You'd have a fleet. And with that clout, you could get rid of the middleman, and sell directly to the processor. Eventually you could open your own cannery, leaving you controlling the product, the processing and the distribution."
"And what then?" asked the fisherman. "Well, at that point you could afford to live anywhere. You could put your wife and your kids in a luxurious house or condo, say in New York, and just enjoy all the fruits of your vast enterprise."
The fisherman said, "Very interesting. How long would all this take?" To which the American replied, "I think you could achieve all this easily within 15-20 years."
"And what then?" asked the fisherman. The banker laughed triumphantly, "That's the best part! When the time is right, you take your firm public, and immediately you become very rich. In fact, you would make millions."
"Millions...!!! Very interesting. And what then?" the fisherman asked.
The banker thought for a moment. "Well, gee. At that point, you could afford to retire. A wonderful retirement, in fact. You could move to a small coastal fishing village where you would sleep late, fish a little, play with your grandchildren, take siesta with your wife, Maria, stroll to the village in the evenings where you would sip wine and play your guitar with your amigos."
Why Wait?
The point, of course, is that many times we could have now the life we are only dreaming about having sometime in the distant future.
But, the first condition of having it now, is to know what it is. Leisure time in summer is a good time to put this together, by noticing what you love to do, when no one is telling you what to do.
One man I know of - a salesman - used his summer in just such a way, but was dismayed to notice that what he most loved to do would never generate enough income to support his family: he loved to 'play bridge'!
But, he started small - holding on to his sales job - just teaching bridge to people on Friday nights and weekends. Soon he was in such demand that he had to quit his regular job to teach bridge full time. Eventually he had to hire other teachers. In time, he expanded to other cities. He ended up earning far more than he had ever earned as a salesman. And doing what he loved to do.
The moral of our tale: don't ever give up on finding the life you would most love to live. And finding it now.
Matching Your Qualifications With Their Needs
(^top)
By Carole Martin
The number of resumes received by employers continues to be overwhelming as the job market begins to pick up this year. The challenge for you, as a job seeker, is to get your cover letter/resume noticed - to stand out from the crowd. More and more candidates are using a cover letter/resume that demonstrates the "match" between the employer's requirements (Your Needs) and the skills and experience that they have to offer (My Qualifications).
An example of this type of cover letter/resume is shown below. For some candidates this can be a very effective tool.
| Your Needs | My Qualifications |
| Marketing experience |
*5 plus years as a marketing consultant.
*Significant consumer-oriented technology marketing in the retail industry.
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| Product Management experience |
*Led product marketing efforts for an online store.
*Spearheaded product management efforts for major retail chain as a product manager.
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| Analytical abilities |
Excellent qualitative and quantitative marketing analysis with high impact results.
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| Interpersonal Skills | Leadership qualities with the ability to lead projects and teams to highly successful outcomes.
Ability to communicate through presentations to all levels of management. Strong ability to influence others.
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The more technically able you are the more creative you can be with boxes and grids.
Even if you decide not to use this type of document, this exercise will help you familiarize yourself with how close a match you are for the position you are applying for. A few steps will make it an easy task that can serve you well in the long run.
Begin by reading the ads/postings carefully. Notice that there are some of the same words included in every ad for your type of job. An example would be ads for an Executive Secretary where the word "confidentiality" appears consistently. If you were applying for that particular position you would want to include the word "confidential" in your resume and cover letter and show how you have used that skill in past jobs. These words are called the "key factors" or the "key competencies" required to do the job. (Your Needs)
By reading job postings carefully and looking for the words that are repeated or stand out as being the most important factors to perform the job you will become familiar with the company or industry jargon used and what skills are being sought for the type of jobs you are seeking.
Practice identifying key factors in job postings or ads that are of interest to you. Go through postings or ads and use a highlighter to mark words as you read. What are the common words used in almost every description? What they are looking for? What are the qualifications listed? How do your skills match up against their requirements? Make a list of the key words and requirements to use in your cover letter/resume.
Next, make a template for your new cover letter/resume. On one side of the template type in "Your Needs." On the other side type "My Qualifications." Use this template to write an individual document for each job you apply for matching what they are looking for against what you have to offer. Be sure that your resume is as close a match as possible to the posting/ad that you are responding to.
As is the case with any cover letter or resume style it will depend on your resume reader as to how effective this style will be. Some resume readers like it because it "cuts to the chase." Others don't like it because it is too simplistic. If you are not experiencing the results that you were hoping for and need a new angle to get "your foot in the door" this may be the ticket for you. Who knows you just might get a surprise with a quick response? Anything is worth trying in this very competitive market.
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