The Hidden Job Market
By Robin Ryan
Effective job hunting demands a proactive approach where you track down potential openings and actively follow up on leads. Too often job hunters simply don’t know where else to look after they finish with the want ads in the Sunday newspapers. To get your search rolling you need to find good jobs to apply for.
So what websites are worth visiting? What techniques are most effective?
Here are the three most effective way to uncover leads for good jobs.
1.
Conduct some job market research.
Analyze what job title you seek, and where the best opportunities
lie for you. Make a list of at least 20 organizations to
investigate for possible openings. To develop your list, use
business journals, annual reports, trade magazines, association
listings, yellow pages and business directories, many of which can
be found at your local library. Check out Hoover’s Handbook
of American Business, The Thomas Registers, Million Dollar
Directory, as well as Standard and Poor’s Registry of
Corporations, Directors and Executives. Note the company name,
address, telephone number, website and the email of a contact
person. Your goal is to reach the hiring manager — your
potential boss — not the Human Resources
Department.
2.
Go to the company website first.
The Internet has thousands and thousands of job openings. The big
trick is not spending all your time just finding them. The Society
for Human Resource Managers reports that 86% of all companies put
their current openings on their own website. Start
there.
3.
Network.
Two-thirds of all jobs are found by obtaining a lead through
contacts. Ask family, friends, colleagues, and college alumni
associations for assistance in tracking down job openings, manager
names and potential opportunities in your list of companies. Add
new companies that they may bring to your attention. Your objective
is to connect with someone inside the company who can internally
pass on your resume or application.
Action Step: Mail out self-marketing letters. Once you have identified the companies you are interested in, mail (as in postal mail) a targeted letter to the manager that would most likely be your boss. Write a short paragraph that concisely outlines your strongest skills and accomplishments. Then tell them you will be calling in a few days to learn more about their current needs. Attach your resumé. Follow up and call in a week. Be prepared to sell yourself on the spot if you reach the potential boss (not HR). If nothing is available ask if that manager may have heard about something appropriate for you. Many clients have found good leads with that one question.
Don't get discouraged if it seems like a lot of effort with no quick results. This process takes time, but it does uncover excellent job.
