[HR Forum] Why Should an HR Professional Think Like Marketer
By Lizz Pellet
Why does HR need to think like a marketer, easy, marketers see the value chain from start to finish. Think about sales flyers or coupons you receive in the mail, or that “free” download via the Internet. They will most often have an event or incentive code that you need to enter in order to receive your free gift or discount. This is the tracking system marketing professionals use to identify the exposure, acceptance and ROI of the marketing campaign.
Broadcast Date: Mon, Jan 26 2009